God Of War is indeed one of the most anticipated game of the year, and with only a few days remaining for the game to release, God of War Product Manager Jon Edwards was interviewed by MCVUK with a focus on the marketing angle.
He expressed his satisfaction with the number of pre-orders of the game and expects more of them to come. Edwards said, that “Our pre-orders are in line with our expectations at this point and we anticipate a significant increase once the reviews go live.” He further added, that Sony will “continue to support [God of War] across the year,” as it’s a “key title” for the publisher.
Edwards also emphasized on the game’s marketing plans in Europe. He said, ” God of War is one of our big titles for 2018 and the marketing investment is indicative of that. We want to make sure that we convey the stature and magnitude of God of War; this is an epic action-adventure game which will be brought to life via big AV placements across TV and cinema. The ATL spend will place God of War in front of a huge audience. TV, cinema and VOD will deliver the trailer to a substantial mainstream audience across sport and film audiences – Tomb Raider, Pacific Rim 2, Ready Player One. There will also be out-of-home placements on over 2,500 buses around the UK and hundreds of 48 sheet [billboards]. Alongside this, there will be a large digital and social plan providing new content and high impact advertising across a wide range of gaming sites, mainstream media outlets and more, providing an always-on approach to God of War. “