According to the researchers at SuperData, Pokémon GO has managed to raise $14.04 million at an estimate across mobile platforms since its launch.
To shed some light on its remarkable success, SuperData CEO Joost van Dreunen quoted:
” [Pokémon GO] so far managed to generate $14.04 million across mobile platforms since its release, putting it ahead of other titles using the franchise, including Pokémon Shuffle Mobile which has earned an estimated $14.03 million since its release in August, 2015.”
He further quoted by saying:
“The initial audience response is more telling of the increasingly lethargic mobile games market: with its growth slowing, it takes an established franchise like Pokémon for the numbers to suddenly, and likely briefly, flutter before reestablishing its previous equilibrium. Given the current of user acquisition in the mobile games market on iOS ($4.01 in May 2016, up 2.3% YoY) and Android ($3.40, 3% YoY), many industry participants seek to leverage established franchises and brands to offset marketing expense.”
With its ever increasing popularity, Pokémon GO is no doubt this year’s most successful mobile game. The fact has it that, it has raised up market shares of Nintendo by 40% since last Thursday. A heck 40% and is now the top-grossing free app on both app stores.
Also, you would be amazed to hear that it had been installed on more than 5% of all android phones in the US on July 8, just two days after its release, according to the data released by SimilarWeb.
“In a few more days, Pokémon GO will likely have more users Daily Active Users than the well-established social network,” SimilarWeb stated.
And truth to be told, it’s really amazing to see how a mobile app could be so successful given that it has not even released worldwide. But by the day, would it be able to sustain its strong hype?
SuperData CEO Joost van Dreunen also highlighted the point as he stated:
“What will be critical is the coming period: can.Pokemon GO! keep its momentum and cultivate a loyal following. Just like every other mobile game it will have to face the retention figures after 7, 30, and 90 days. Chances are we are looking at the mobile games’ equivalent of a summer hit song rather than a revolution in the mobile game monarchy.”
Whatever it is you guys just wanted to play it, isn’t it? Well, Pokémon GO is now available in US, Australia, New Zealand, and UK. It’ll soon be made available in India, but fans itching for it are “side-loading” it to heel things up for now. But be carefully, otherwise you might install a malicious Pokémon GO app.
Source: GamesIndustry.biz
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