Dana-Farber Cancer Institute — the foremost comprehensive cancer research and treatment facility in the United States — announced today the formal kick-off of its Jimmy Fund Let’s Game “Quest 2 Defy Cancer” fundraising initiative. The dedicated campaign runs throughout September and aims to raise awareness around the organization’s pediatric cancer research and treatment efforts. Through Jimmy Fund Let’s Game, streamers, influencers, and content creators from all walks of life can participate and raise funds to improve the chances of survival for cancer patients around the world.
“We are extremely grateful for the support of the community. Without it, Dana-Farber cannot continue to make strides towards curing cancer,” said Katherine Bahrawy, Associate Director of Event Fundraising. “We have such a strong community of amazing supporters who have been impacted by cancer and want to make a difference in the lives of cancer patients and families. We are hoping to grow this amazing community by adding charity streamers to our Jimmy Fund family.”
“We are extremely grateful for the support of the community. Without it, Dana-Farber cannot continue to make strides towards curing cancer,” said Katherine Bahrawy, Associate Director of Event Fundraising. “We have such a strong community of amazing supporters who have been impacted by cancer and want to make a difference in the lives of cancer patients and families. We are hoping to grow this amazing community by adding charity streamers to our Jimmy Fund family.”
The Jimmy Fund invites content creators, streamers, and influencers from the video game, pop culture, and entertainment spaces to participate in the campaign by signing up and streaming during September. Participating talent will receive rewards and incentives in the form of the “Jimmy Fund Quest Chest,” a real-life loot box containing everything needed to start streaming and making content for the cause, along with some keepsake merchandise. Additionally, participating streamers will receive a batch of video game codes from sponsoring developers and publishers for community contests and giveaways centered around meeting fundraising goals.
Streamers interested in helping Dana-Farber achieve the ultimate goal of saving lives can sign up to host a fundraiser using this link.
Learn more about the Jimmy Fund Let’s Game program and review the code of conduct using this link.
Follow the quest to defy cancer by joining the community on Facebook, Instagram, and Twitter, and meet others participating in the initiative on Discord.
A press kit containing stream overlays, logos, and promotional assets for Jimmy Fund Let’s Game can be found right here.