Game Connection is and event where key players from the games industry meet & do business together. The deal making event for the video games industry since 2001and this year’s second iteration will be commencing on October 26 in Paris. Interviews with representatives of Sony, Rovio and Chillingo have been revealed and here is why they are at game connection:
Sony
What the Senior Project Manager for Localization at Sony Computer Entertainment is doing at Game Connection Europe 2016
Gunnar Hojem is the Senior Project Manager for Localisation at Sony and he’ll be attending Game Connection Europe 2016 this October as a speaker. He’ll also be on the hunt for potential partners.
Can you give us a sneak peek on the ideas you’ll share with the audience?
The focus will be on Uncharted 4 as the largest project managed by Localization Services at Sony Interactive Entertainment World Wide Studios, and how we adapt our strategy and processes to accommodate a massive project with an intense schedule.
I’ll be speaking a bit about the challenges of localizing a well-established AAA+ franchise, and the special considerations we must take when translating, casting and recording foreign VO.
What is the main point you’d would like your audience to take away from the talk?
A good understanding of how localization is managed by SIE WWS and how we work with our vendors and plan our schedules and resources, in this way tailoring the approach to each individual project.
For a large and high-profile project such as Uncharted 4 milestones are non-negotiable and high quality a must, it truly put our PM team and localization vendors to the test.
Who would benefit most from your talk and shouldn’t miss it?
Localization professionals, but also Producers working with games localization, Product Managers as well as fans of the Uncharted franchise.
This industry is fast moving – what do you see, from your perspective, will change for the industry over the next 12-18 months?
Virtual Reality will change the way we play games in a big way, but it will also change how we localize.
To make VR experiences more realistic, immersive and accessible we might be supporting audio for languages we usually haven’t in the past.
Arabic localization will continue to grow and we’ll see an increase in localization into South East Asian languages such as Thai and Indonesian.
Can you give us an idea of why you are attending Game Connection and if you are looking to find partners?
It’s a great place to connect with existing trusted partners as well as potential new ones.
The industry moves fast so it’s a very good opportunity for discussions and trying to get a better understanding what languages, what technology, and what expertise we might need next.
Can you give us a sneak peek on the ideas you’ll share with the audience?
The focus will be on Uncharted 4 as the largest project managed by Localization Services at Sony Interactive Entertainment World Wide Studios, and how we adapt our strategy and processes to accommodate a massive project with an intense schedule.
I’ll be speaking a bit about the challenges of localizing a well-established AAA+ franchise, and the special considerations we must take when translating, casting and recording foreign VO.
What is the main point you’d would like your audience to take away from the talk?
A good understanding of how localization is managed by SIE WWS and how we work with our vendors and plan our schedules and resources, in this way tailoring the approach to each individual project.
For a large and high-profile project such as Uncharted 4 milestones are non-negotiable and high quality a must, it truly put our PM team and localization vendors to the test.
Who would benefit most from your talk and shouldn’t miss it?
Localization professionals, but also Producers working with games localization, Product Managers as well as fans of the Uncharted franchise.
This industry is fast moving – what do you see, from your perspective, will change for the industry over the next 12-18 months?
Virtual Reality will change the way we play games in a big way, but it will also change how we localize.
To make VR experiences more realistic, immersive and accessible we might be supporting audio for languages we usually haven’t in the past.
Arabic localization will continue to grow and we’ll see an increase in localization into South East Asian languages such as Thai and Indonesian.
Can you give us an idea of why you are attending Game Connection and if you are looking to find partners?
It’s a great place to connect with existing trusted partners as well as potential new ones.
The industry moves fast so it’s a very good opportunity for discussions and trying to get a better understanding what languages, what technology, and what expertise we might need next.
Chillingo
What Chillingo is looking for at Game Connection Europe 2016
Stephen Hey is the Marketing Director at Chillingo and will be attending Game Connection Europe 2016. Here’s what Stephen and Chillingo at doing at the event and what they are looking for in terms of business deals…
Hi Stephen, you’re going to be speaking at Game Connection this year. Can you give us a sneak peek on the ideas you’ll share with the audience?
Just as developing mobile games has become more of a science, so has the process of marketing a mobile game. With user acquisition becoming increasingly expensive, the need to create clever marketing strategies right from the start of a game’s development cycle is crucial. I hope to touch upon the strategic reasons for talking marketing from day one but also deliver some really useful techniques that can enhance your marketing.
What is the main point you’d would like your audience to take away from the talk?
I will share tips and trends on what we are finding effective today as players have become smarter and are discovering games from new and emerging channels.
Who would benefit most from your talk and shouldn’t miss it?
Hopefully they will be something in it for developers of all shapes and sizes. I think it will be particulary beneficial for those just setting out on developing a new game
Can you give us an idea of why you are attending Game Connection and if you are looking to find partners?
Chillingo is seeking to partner with developers who are creating innovative, fun and unique games that will keep players engaged and wanting to play more. We are looking for all genres but will be hoping to see some ambitious and creative live service games at the event.
This industry is fast moving – what do you see, from your perspective, will change for the industry over the next 12-18 months?
I think live service games is a challenge which we are only just scratching the surface of. As an industry I think you’ll start to see more sophisticated techniques inside games that see us segmenting and so better serving our players.
Rovio
Why is the VP of Operations at Rovio coming to Game Connection Europe 2016?
Cyril Barrow from Rovio will be joining us at Game Connection Europe 2016 this October along with members of his team. Find out why and what they are looking for.
Cyril, you’re joining us at the event as a speaker to share your experiences around ‘cross promotion’. Can you give us a sneak peek on the ideas you’ll share with the audience?
When we usually talk about cross promotion, we talk about results: CTR, visuals, A/B testing…etc.
This time, I will be sharing the operational best practices of running a cross promotion campaign.
What is the main point you’d would like your audience to take away from the talk?
The main takeaway from my presentation will be – what are the must does when considering gearing up games for giving and receiving cross promotion.
Who would benefit most from your talk and shouldn’t miss it?
User acquisition, product owners and operations teams
Can you give us an idea of why you are attending Game Connection and if you are looking to find partners?
I like the set up and will come with our CS, QA, localization and audio managers to discuss with industry partners.
This industry is fast moving – what do you see, from your perspective, will change for the industry over the next 12-18 months?
Great genre-mixed games will rise and have very good monetization.