Today, Caffeine announced a deal with ESL, the world’s largest independent esports company, to bring esports content to Caffeine’s social broadcasting platform. Live coverage kicks off this week with Counter-Strike: Global Offensive at the Intel® Extreme Masters (IEM) World Championship in Katowice, Poland on March 3 -5, 2018.
The partnership will see the formation of three social broadcasts of ESL content on the Caffeine platform: a live broadcast featuring AAA esports tournaments (Caffeine.tv/ESL_Live), a 24/7 Greatest Matches broadcast (Caffeine.tv/ESL_Replay), and a 24/7 Highlights broadcast (Caffeine.tv/ESL). A “Made for Caffeine” esports talk show, The Magazine, will premiere later this spring. Each broadcast will use Caffeine’s social, real-time features to bring a more personal and friendly experience to live-streamed esports.
“We couldn’t be more thrilled to be working with ESL. We want to bring friends together around the content they love in a casual, friendly way, and what better way to do that then to host the world’s most popular esports gaming company’s content on Caffeine,” said Ben Keighran, CEO of Caffeine. “This week, fans from around the world will be able to join each other and tune in to ESL live coverage, with highlights of the best events from this year and previous years following close behind.”
“Caffeine brings a new type of social experience to ESL’s esports content,” said Nik Adams, Senior Vice President, Global Media Rights & Distribution of ESL. “ESL is at the frontier of new streaming concepts and new technologies. One of ESL’s goals is to expand esports to new audiences and the partnership with Caffeine brings us one step closer to our goal.”
As a social broadcasting platform, Caffeine users find content based on the people they follow in their social circles and come together to share that content. Personal conversations between friends and broadcasters are given preference, enabling more meaningful social engagements while disposing of toxic chatter and endless feeds of meaningless comments. Since Caffeine is built on its own infrastructure, it will deliver ESL’s content and conversations with no latency, allowing broadcasters to answer questions in real-time and build stronger relationships with their fans.
To watch ESL on Caffeine and get notified of upcoming events, fans need only sign up for a Caffeine account, follow the ESL account of their choosing, and then invite their friends to join them as they tune in.
ESL on Caffeine:
– Live content of AAA eSports tournaments.
– Recent highlights from global tournaments.
– Replayed broadcasts from some of ESLs greatest matches, shown “live” for the first time on Caffeine.
– “The Magazine”, an eSports talk show that will premiere later in 2018, which allows broadcasters to present the latest esports news live, and to react in real-time to audience questions.
