Partnership Aims to Raise Awareness for Bullying Prevention
To celebrate everyday heroes standing up against bullying, LIFE IS STRANGE™ publisher, Square Enix®, has partnered with PACER’s National Bullying Prevention Center (NBPC) for a special community donation challenge.
The team behind LIFE IS STRANGE and PACER encourage their communities to use the hashtag #EverydayHeroes to share their stories about overcoming adversity, standing up for what’s right, helping a friend in need, and more. For every post using the hashtag #EverydayHeroes from January 13 to January 19th, Square Enix will make a donation to PACER’s National Bullying Prevention Center. To highlight the heroes all around us, these stories will also be featured online at everydayheroes.lifeisstrange.com.
To introduce this partnership, Square Enix has created a video, voiced by Ashly Burch (award-winning voice actress behind Chloe in LIFE IS STRANGE). That video can be viewed on YouTube [here].
The award-winning episodic series developed by DONTNOD, LIFE IS STRANGE follows the story of Max Caulfield, a photography senior who discovers she can rewind time while saving her best friend Chloe Price. The pair soon finds themselves investigating the mysterious disappearance of fellow student Rachel Amber, uncovering a dark side to life in Arcadia Bay. Meanwhile, Max must quickly learn that changing the past can sometimes lead to a devastating future. The LIFE IS STRANGE: Limited Edition complete season box will launch January 19th for PlayStation 4 and Xbox One.
References: Cyber Bullying Statistics in 2019